Known as one of the world’s largest Islamic clothing company, EastEssence is launching its online store at ecommerce marketplace Snapdeal.
According to Mr. Sunny Kilam, co-founder of EastEssence, “The idea is to turn Islamic clothing from the drab black or white clothing, mainly used to cloak the body into colorful fashionable attire, while maintaining enough modesty.” The company sees India as an important milestone in their global expansion and a market with great opportunities for growth. They are especially delighted about entering the country with Snapdeal, one of the biggest online fashion stores in the country.
EastEssence aims to transform the boring and dull traditional Islamic style of dressing, into more trendy and fashionable way of wearing clothes, while still maintaining their modesty. The company has been creating modest Islamic clothing for men, women and kids, that is high quality and still affordable, since 2007. Established in the Silicon Valley of California, the store offers an irresistible array, and a unique handpicked selection of abayas & jilbabs, kurtis, salwar kameez, hijabs & scarves, jackets, burqinis, tees & hoodies, maternity clothing, formal modest dresses, maxi skirts and comfortable loose pants. They intend to continue making global Islamic fashion accessible to Indian consumers, by launching their ecommerce store in India.
Add to that great customer satisfaction, no-hassle returns, good money saving offers, courteous customer service, various reward points program, and you get a store that makes you come back over and over and again.
They design most of their Islamic fashions from scratch, with no-fuss fabrics that are easy to care for, in colors that can be mixed and matched with number of outfits already present in your wardrobe. Their motto is that if you are investing in a new Islamic outfit – a long skirt, tunic top, a hijab, or a pair of loose pants, you should be able to wear it for a long time.
With this launch, EastEssence is trying to change the outlook that dressing modestly equals to looking boring. They aim to create Islamic attires that are modest, yet modern and fashionable. The store not only promises great variety of outfits, but also vibrant Islamic accessories and jewelry. They are confident that their high-quality and versatility will be well received in India.